In-person author events can be exhilarating… and intimidating.
You’ve got your books, your passion, and your dream—but stepping behind a table with your name on it brings a whole new layer of vulnerability. You’re not just the writer anymore; you’re the face of your work.
After a recent event I attended (which I share about in detail on the podcast), I’ve gathered a few thoughts, reminders, and helpful tools that I hope will encourage fellow authors preparing to meet readers face to face.
Whether it’s your first event or your fiftieth, these words are for you.
5 Affirmations for Authors Doing In-Person Events
- “My words matter—and so do I.”
Your presence behind the table isn’t just about selling books. It’s about showing up authentically. That matters. - “I am allowed to be both nervous and excited.”
You don’t need to fake confidence—just be real. That’s what people connect with. - “Every conversation is an opportunity, not a test.”
You’re not being graded. A smile and a simple question can open doors. - “My display doesn’t need to be perfect—it just needs to reflect me.”
Visually appealing doesn’t mean complicated. Color, clarity, and a few strong visuals go a long way. - “Showing up is an act of courage and commitment.”
You did it. You’re out there. You’re making it happen.
Author Event Checklist
(Save this or download it as a PDF.
☑️ Visual Appeal
- Tablecloth (brand colors, if possible)
- Book stands or risers to give books height
- Signage: Name, tagline, book series sign, QR code to newsletter/shop
- A few on-brand props (ex: a sword replica for fantasy, an easel for poetry)
- Price list or menu
- Newsletter sign-up sheet or digital sign-up tool
☑️ Conversation Framework (Connection First!)
- Start with warm, open-ended questions:
➤ “What brings you to the event today?”
➤ “Have you been to this event before?”
➤ “What kind of stories or entertainment do you usually enjoy?” - If the conversation flows, follow up with:
➤ “Do you read much fantasy/sci-fi/poetry?”
➤ “Do you enjoy stories with [themes your books include]?” - Listen actively—your attention means more than the pitch
- Have a friendly 1–2 sentence description of your books ready if they ask
- Always thank them for stopping by, no matter what
☑️ Mindset & Logistics
- Bring water & snacks
- Wear something comfortable that makes you feel confident
- Remember: your goal is connection, not just sales
- Bring change, pens, Square reader (if needed), and extra books
- ALWAYS remember that if you don’t have “all the things” listed in this checklist, you will be all right and you can have a successful event
Why These Events Still Matter
In an age of digital everything, face-to-face connections stand out.
People remember smiles. They remember voices. They remember the moment they met the author who cared enough to show up, to chat, to sign a book just for them.
In-person events build trust and deepen the relationship between reader and writer. That human element? It’s gold.
Want the Full Story?
I talk more about my recent experience, the unexpected wins, and what I’d do differently next time in Episode 1 of my new mini-season on The Truth About Storytelling!
Give it a listen wherever you get your podcasts.
If you’ve ever felt awkward behind a table—or want to feel more confident the next time around—I hope this post helps you take one more step forward. You’re not alone. You’ve got this.
– Tyrean Martison
Author | Poet | Podcaster
Swords & Starships. Big Ideas.